Build a precise profile of your best customer — the one who pays well, communicates clearly, and comes back. The more specific you are, the more your marketing connects and converts.

Section 1 of 6

Who They Are

Give your avatar a name — make it real, this is a specific person not a category

Age Range

Gender

Location / Market Area

Income Range

Job Title / Role

Industry / Business Type

Marital Status

Education / Background

Section 2 of 6

Their Daily World

What does a typical workday look like for them?

What do they watch, read, or listen to?

What events do they attend?

What groups, associations, or communities are they part of?

What do they do outside of work? (hobbies, interests, family life)

Section 3 of 6

Their Biggest Pains

Rank their top 5 pains — #1 is what keeps them up at night

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In their own words — how do they describe the problem?

Section 4 of 6

Their Goals & Desires

Rank their top 5 goals

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Section 5 of 6

Their Buying Behavior

How do they find solutions? (where do they search when they have a problem?)

What makes them trust a vendor or service provider?

What objections do they raise before buying?

Who else influences their decision?

What have they already tried that didn't work?

How ready are they to buy when they reach out?

Just researching Ready to act now

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Section 6 of 6

Your Business & Your Customer's Needs

What your business currently offers them

What product or service do you sell to this avatar?

What is the #1 result your business delivers for this customer?

What does your customer say AFTER they've worked with you? (their actual words)

Where your business needs the most help reaching them

How are you currently finding new customers for this avatar? (be honest)

What happens when a lead contacts you right now? Walk us through the process.

What is the biggest gap between what this avatar needs and what you're currently able to deliver?

Your contact information

Your full name

Business name

Industry / niche

Email address

Phone number

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Avatar Complete

Your ideal customer profile has been submitted. Criterion Marketing will use this to build a targeted offer and message strategy designed specifically for your avatar.

A member of our team will follow up within 1 business day to review your results and outline your next step.

"People buy when they're ready to buy — not when you're ready to sell them.
Know who you're talking to, and be there when they're ready." — Criterion Marketing